NeoPro Cycling is a global E-commerce cycling clothing brand. We were born in Brisbane 8 years ago and have grown exponentially during this time. Last financial year we experienced 25% YOY growth, projecting similar again for this financial year. We are passionate about cycling, our clothing being #thepricekitSHOULDbe and community. We have a point of difference in our products, our vision and our work life and due to an extended period of growth, require more staff to join us. This role has clear direction and major opportunity for growth and change of direction over time, depending upon where you excel and what focuses you enjoy. NeoPro Cycling is looking for an experienced and enthusiastic Advertising Specialist to join our team.
ABOUT THE ROLE
Using your previous proven experience as an Advertising Specialist or Media Buyer, your focus will be on strategy, execution and optimisation of Meta ads, as well as eDMs and SMS and other related areas of focus. Your goal will be to increase brand awareness, engagement, and conversions.
Responsibilities:
Create, maintain, and grow advertising campaigns across Meta and other digital platforms.
Develop comprehensive advertising strategies that align with overall marketing objectives.
Conduct research for effective media planning based on audience behaviour and industry trends.
Manage advertising budgets for maximum ROI, allocating resources efficiently.
Collaborate on ad creatives.
Analyse data, reporting daily and weekly on ROAS.
Stay updated on industry trends and emerging advertising technologies for a competitive edge.
Develop and deliver eDMs and SMS campaigns aligning with marketing calendar.
Proactively optimise campaigns.
Thoroughly understand the company's business strategy, goals and KPIs.
ABOUT YOU
Skills & Experience:
Significant demonstrated digital advertising experience.
Meta media buying experience essential.
Demonstrated experience managing a large media budget to drive business results.
Hands on experience building campaigns in Meta Ads Manager, and similar.
Experience with eDMS and SMS campaigns is highly desirable but not essential.
Photoshop experience is desirable.
Ability to deal with lots of change.
Proven ability to prioritise tasks that are all a top priority and communicate effectively around this.
Enjoy a remote working environment.
Organised and reliable with a can-do attitude.
Can work in a collaborative environment as well as autonomously.
Self-motivated time management.
Ability to be flexible with hours as required around launches and sales.
WHAT WE OFFER:
Work from home environment with working and collaboration days in the office as agreed (Cannon Hill location).
Friendly, helpful team, with access to a wide variety of experience and expertise.
Exciting products, focuses throughout the year and the ability to have input.
Staff perks including discounts and performance-based incentives and events.
Please apply online with an up to date resume and cover letter detailing why you would be perfect for this role.
We look forward to hearing from you!
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